Product Management Training (ICP-PDM Certification)

Course 3698

  • Duration: 2 days
  • Language: English
  • Level: Advanced

Product Management is the role of overseeing the product lifecycle and creating and advancing the product strategy – carefully balancing concerns between market conditions, business strategy, and tactical delivery. Effectively managing a product requires you to embrace the needs of all three to add value to your organization, your stakeholders, and most importantly, your customers.

In our Product Management course you will build an understanding of the product lifecycle and how to manage the product through its phases. You will learn how to bring the customer voice, competitive analysis, market trends and other knowledge into the organization to drive better business decisions. You will gain new techniques for communicating your product vision and roadmap as well as a toolkit to deliver better products. 

Product Management Training (ICP-PDM Certification) Delivery Methods

  • In-Person

  • Online

  • Upskill your whole team by bringing Private Team Training to your facility.

Product Management Training (ICP-PDM Certification) Information

In this course, you will:

  • Understanding the market & the user experience.
  • Integrating agile processes into product strategy & execution.
  • Product management techniques for each stage of the product life cycle.
  • Working with cross-functional teams.

Prerequisites

Prerequisites: There are no mandatory requirements for attendance but we recommend an intermediate level of understanding of the subject matter. For example:

Exam Information

Successful passing of the Learning Tree end-of-course exam allows attendees to request that they be submitted for ICAgile certification by Learning Tree Customer Service.

Product Management Training (ICP-PDM Certification) Training Outline

Product Characteristics

  • Product Defined
  • Types of Product
  • Products and Outcomes
  • Product Lifecycle
  • Product Adoption Curve

Identifying Product Ideas

  • Market Analysis
  • Business Drivers
  • Research
  • Product opportunity Assessment

Product Strategy & Design

  • Vision
  • Design Approach
  • Understanding Customers
  • Metrics that Matter
  • Ethical Products

Experimenting and Building

  • Prototypes and Storyboards
  • Hypotheses and Experiments
  • Iterating on Feedback

Product Planning and Roadmaps

  • Products and Stakeholders
  • Idea Filtering
  • Outcome-Oriented Roadmaps
  • Slicing the Product

Product Organisation Ecosystem

  • Product Organisation Mindset
  • Product Teams

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Product Management Training (ICP-PDM Certification) FAQs

Upon passing the end-of-course exam in their My Learning Tree account, attendees may reach out to info@learningtree.com with their name, course number, and date of attendance to request they be submitted for ICAgile certification.

  • Analyzing a product across the adoption curve and the product lifecycle.
  • Describing how a product can be positioned to meet market, customer, and organizational needs.
  • Preparing a validating a product strategy.
  • Building an outcome-oriented product roadmap.
  • Building a low-fidelity prototype and how to collect and respond to feedback.
  • How to write a hypothesis and how to run and measure experiments.
  • How team composition changes as the product changes, scales, and moves through the product lifecycle.